It’s always an impossible project alone. Bring a friend.
Paper City Real Estate uses a strategic network approach to solve commercial real estate challenges.
Our approach
Paper City Real Estate is an established regional firm specializing in Development Advisory and strategic Equity Allocation situated in Jersey City’s Journal Square.
Our approach is simple:
Identify + simplify the need,
Aggregate capital and resources through our network, and
Move directly toward a solution.
For over two decades, Paper City’s principal, Gardner Rivera, MSRED, has offered successful strategies that have resulted in profitable outcomes for clients. Trust and integrity have been the driving force behind Paper City’s success. We advise Investors and Sponsors regardless of project complexity, and maintain a robust pipeline of capital relationships and development projects.
Advisory Services
-

Multifamily Development Advisory / GP + Co-GP
Successfully navigating a real estate development project requires a comprehensive approach that addresses financial, strategic, and operational considerations from initial analysis to team management.
-

Strategic Capital Advisory
We help experienced sponsors structure and place equity with aligned institutional and private capital partners who return repeatedly.
We also advise on debt placement when strategically appropriate.
Who We Are
-
I’ve spent 20 years in commercial real estate and maintain direct relationships with thousands of developers, investors, and capital providers.
Our expertise lies in exact fits not email blasts. Each clients capital needs and investment arch is unique . We reinforce this through extensive vetting of sponsors and real commitment by Investors for long term programmatic investment.
-
PCRE assists clients with a range of development project-related issues. This can involve anything from helping with the project's actual design and construction to creating due diligence reports and feasibility studies.
PCRE can oversee the coordination of every facet of the project in this capacity, from the preliminary feasibility study to the finished construction. This entails managing the work of the project's various experts, such as project consultants, engineers, and architects. We can be involved from the beginning to the end of a development project.
-
Our team is a trusted capital placement partner between sponsors and investors—building repeat capital relationships. We help proven commercial real estate sponsors raise discretionary equity by placing their deals with aligned private and institutional capital—efficiently, quietly, and repeatedly.
Our principal works with experienced commercial real estate developers and operators who are past the ‘friends-and-family’ stage and need reliable equity partners. We structure and place equity with high-net-worth, family office, and institutional investors, focusing on repeat relationships—not one-off raises.
“Whatever vocation you decide on, track down the best people in the world at doing it and surround yourself with them.”
— SCOTT WEISS, AMERICAN BUSINESSMAN